news: Helping Derbyshire County Council to improve local bus services
Friday 23rd June 2023
ITP is working with colleagues at Royal HaskoningDHV and the marketing agency Diva Creative to help Derbyshire’s Enhanced Bus Partnership deliver its £47m Bus Service Improvement Programme, funded by UK Government.
We will be working collaboratively with local bus operators and Council Officers over the next couple of years. Our team of bus industry and marketing experts will be helping to:
- Plan, develop and deliver new bus and Demand Responsive Transport (DRT) services.
- Establish a cohesive co-brand and marketing campaigns for the county’s bus partnership.
- Improve the quality of local bus services and passenger facilities at key Transport Hubs serving key destinations – including major employment sites and visitor attractions.
- Update the quality and accuracy of bus timetable and fare information – online, at stops and via paper timetables.
- Introduce lower fares for key passenger groups – helping to tackle the cost-of-living crisis, and to encourage new audiences to ‘give the bus a go’.
Our multidisciplinary consultancy team will be working closely with Derbyshire County Council’s in-house Programme Manager and delivery teams to ensure this high-profile project delivers on its aims of encouraging more people to use buses for everyday and visitor journeys across the county. Our work will complement a number of related Work Packages that seek to improve the level of priority for bus services, and roll-out Real Time Information systems across key routes in the county before Summer 2025.
Please get in touch to find out how we might be able to help your organisation deliver local bus improvements through effective partnership working.