News & Views

The Mayor of London has set out his Vision Zero commitment, which aims to eliminate all deaths and serious injuries from London’s transport system by 2041. Although progress is being made, pedestrian casualties in London remain too high. 

ITP have been appointed by Transport for London (TfL) to undertake research into the pedestrian behavioural factors behind this and then to develop light touch street design responses that can help reduce road danger. Our work will fill gaps in understanding around the behaviour and risk of people walking and how this has changed as a result of technology. We will identify trends through observational surveys as well as analysis of casualty data and an international literature review, including identifying responses trialled across the world. Our team includes behavioural psychologists (Space Works Consulting) in order to widen our understanding of how people walking respond to their environment and to help us develop measures that will ‘nudge’ people walking into avoiding road danger. We are also working with Urban Movement, who will bring their extensive experience of delivering innovative and transformational street design schemes. 

Our project will complement TfL’s wider road danger reduction approach, which seeks to reduce the sources of danger to people walking, such as high vehicle speeds and vehicle design. 

For more information on our involvement in this study, please get in touch.