Cebu, The Philippines
In Cebu City, ITP has completed the following projects:
- Cebu BRT Pre-Feasibility Study – a study establishing the outline viability of BRT in Cebu.
- Cebu BRT Feasibility Study – a detailed study developing all aspects of BRT.
- Cebu City Traffic Management Study – development of intersection improvements, parking management and interchange facilities to complement BRT development.
- Cebu Crowd Sourcing (taxi monitoring) – application of technology for monitoring the network that could be used for BRT.
- Cebu Crowd Sourcing (Barangay engagement) – application of technology for public fault reporting that could be used for BRT.
- Cebu SRP Transport Strategy – development of a strategy to support the sustainable development of the reclamation area.
- Mactan Cebu International Airport Surface Strategy - developed recommendations for how to best serve the airport with mass transit considering proposals for a cable car, MRT and BRT.
In 2012, ITP completed the Cebu City BRT Feasibility Study in the Philippines and supported DOTC through approvals at city, RDC and national (NEDA) levels. Our work on this project was wide-ranging and included advising on route identification, strategies to reduce emission rates, engineering specifications, demand forecasting, financial, economic and environmental appraisal.
In addition, we were responsible for the marketing and communications strategy for the study aimed not only at obtaining public approval but also in changing the mindset of the people who will be using the system. This included drawing up an engagement plan for local and regional media liaison and conducting outreach activities including stakeholder consultation and engagement workshops.
Our work sealed Presidential approval for the route, with operations scheduled to start by December 2021.
