ITP cycling in Barcelona

Jim Bradley BSc (Hons)


Jim Bradley  

Jim has 20 years’ experience in the design, implementation and evaluation of sustainable transport strategies, including major national and international research programmes, advice to regional agencies and local government and the delivery and evaluation of area-wide and site specific travel behaviour change programmes.  He has a sound understanding of social research and is a skilled facilitator with experience of engaging people from a range of backgrounds in transport scheme evaluation.  He is an Associate Member of the Market Research Society and is Secretary of the Ten Percent Club group of senior professionals from the bus industry.

Jim is fully conversant with the challenges faced by employers in effecting travel behaviour change having provided best practice travel plans advice and assistance to a number of business, university and local authority clients.  He was responsible for founding a business travel network in St Albans, Watford and Hemel Hempstead as part of the LSTF funded Big Herts Big Ideas programme and played a leading role in delivering the get on board workplace PTP intervention as part of the Milton Keynes Better Bus Area project.

Jim’s strong track record in social research has positioned him to take a leading role in studies to evaluate large scale behavioural change programmes including Scottish Government’s £15 million Smarter Choices, Smarter Places project, Centro’s LSTF funded Smart Network, Smarter Choices programme and the Tower Hamlets Active Travel programme.  He has also been responsible for research studies to assess the business impacts of Nottingham’s Workplace Parking Levy, an Integrated Transport Strategy for the City of Worcester, alternative congestion management solutions for the East Midlands region and Merseyside’s Local Transport Plan.

Jim Bradley
Director