Tram Stop in Nottingham


Evaluation of transport policies, strategies and measures is a particular focus for us.  We firmly believe that transport interventions should be evaluated to a much greater extent, to provide a more robust evidence base for future reference on what works, why and under what circumstances.  ITP’s evaluation activities draw on team members’ in-depth knowledge of market and social research techniques, and statistical and economic analysis expertise. 

A number of ITP team members have excellent reputations in the field of evaluation, developed through both UK and international work.  We have worked for national government, the European Commission, local authorities and PTEs to evaluate the impacts and cost-benefit relationships of a range of strategies and measures.   These include those aimed at improving accessibility, reducing congestion and minimising carbon emissions.

We have adopted different approaches to evaluation to suit the nature of the transport intervention being considered and the evaluation objectives.  We pride ourselves on being able to produce meaningful and robust evaluation results that give excellent feedback to clients, even when budgets are limited.




  • Development of evaluation plans
  • Collection and analysis of traffic, pedestrian and cycle count data
  • Analysis of public transport patronage figures
  • Before and after surveys
  • Longitudinal surveys
  • Panel surveys
  • Focus groups and user interviews
  • Time series data analysis


Passenger alighting bus

Project Examples

Tower Hamlets Active Travel project evaluation - Tower Hamlets is one of nine Healthy Towns supported by the Healthy Community Challenge Fund.  The aim of the Healthy Tower Hamlets programme was to transform the borough into a place that promotes and supports health and well being and makes it easier for children, families and the wider community to be more physically active, eat well and maintain a healthy weight throughout their lives.  ITP was appointed to undertake a full output, outcome and process evaluation of the walking and cycling (active travel) elements of the programme.  This included seven projects with a walking or cycling focus (for example, cycle training) targeted at schools, community groups, public, private and third sector organisations.  A variety of methods were used during the evaluation including structured and unstructured interviews, focus groups, surveys, and observational research techniques which enabled us to build a detailed picture of how the projects worked and their effectiveness.

Evaluation of the Smarter Choices Smarter Places Programme - ITP (working in consortium with Aberdeen University and Derek Halden Consultancy) was commissioned by Scottish Government to determine the impact of the Smarter Choices Smarter Places (SCSP) programme.  This is a £15 million investment in innovative transport measures that combine smarter choices measures with infrastructure and public realm improvements in Scotland’s towns and cities.  The aim of SCSP is to encourage people to adopt more sustainable, healthier travel habits which will save money, improve health, build stronger communities and improve the environment. Our research team is establishing whether, how and where these benefits are being achieved and suggesting ways to improve the effectiveness of delivery. An extensive qualitative and quantitative survey programme is being implemented as the basis for the evaluation.  This includes a major area-wide travel diary survey and telephone surveys, as well as local data collection and user consultation initiatives. Team members are working closely with local delivery teams in the participating towns of Barrhead, Kirkintolloch, Dumfries, Dundee, Glasgow East, Kirkwall, and Larbert-Stenhousemuir.

Evaluation of the Lagos “BRT-Lite” Bus Rapid Transit system – ITP was appointed by the Lagos Area Metropolitan Transit Authority (LAMATA) to carry out an initial evaluation of the BRT-Lite system that had been implemented in the city 18 months earlier.  We undertook quantitative surveys to understand ridership and where patronage is drawn from, and to understand the opinions of users and non users and the business community. Our evaluation report was presented at the Transportation Research Board Annual Conference in Washington DC.

Evaluation of the Birmingham Pershore Road Travel Choices project - Centro (West Midlands PTE) is implementing a major package of Smarter Choices measures including a large scale personal travel planning (PTP) project which will provide the opportunity for more than 53,000 residents  living along the Pershore Road to benefit from sustainable travel support and advice. It is anticipated that this project will help to provide the evidence needed to produce a business case to justify a wider package of Smarter Choices interventions across the West Midlands.  ITP is responsible for independently evaluating the impact of the initiative, tracking any changes in both travel habits and public opinion over time through a seven day longitudinal travel diary survey of 400 households living within 400 metres of the corridor.

Evaluation of the Access Alliance programme - ITP undertook an external evaluation of the Access Alliance programme, which is a funding vehicle for the Alliance SSP area of North Nottinghamshire and North Derbyshire that provides funding for transport related projects to alleviate rural isolation, improve social cohesion and to benefit the economy in the Alliance SSP area. The project was split into two key phases, an interim evaluation undertaken immediately after a series of transport related projects received funding through the programme, and a final evaluation assessing the effects of this funding.  The project involved telephone and face to face interviews with project managers and relevant stakeholders, followed by a review of programme delivery and the delivered outputs from each project.

Evaluation of the Travel to School initiative - ITP provided expert advice to Atkins on the evaluation of the DfT-funded Travel to School initiative, a major programme which included support for 250 school travel advisors working in authorities across the UK.  The study reviewed quantitative data supplemented by extensive additional qualitative research to examine the effectiveness of different elements of the programme, and the impact of the programme overall on travel behaviour change.  ITP's role was to specifically challenge the methodology and emerging findings, and provide a peer review role of the emerging outcomes from the work.

Evaluation of residential personal travel planning in Cambridgeshire - ITP evaluated the personalised travel planning at residential developments in Orchard Park and Kings Hedges in Cambridge.  These ‘light touch’ evaluations provided feedback to Cambridgeshire County Council and its partners on the overall effectiveness of the process and informed modifications to the design of future PTP projects.  The results of the studies indicated that the projects was successful in terms of raising awareness of sustainable travel modes, encouraging participation in the PTP process, increasing the sustainable travel choices made by residents and providing valuable feedback on local infrastructure barriers. 

Evaluation of the Big Wheel campaign - ITP was appointed by the Greater Nottingham Transport Partnership (GNTP) to conduct an independent review of its Big Wheel sustainable transport marketing brand and campaign.  We conducted an in-depth review of the Big Wheel’s activities from 2006-2008, including a series of face to face depth interviews with key stakeholders representing local business, council officers, and transport operators.  Our report offered valuable insight into local stakeholders views of opportunities for developing the Big Wheel brand further.